German SG company unifies new LOGO globally, leading a new era for the brand

Recently, Germany's SG Elektrizität GmbH announced that it will officially launch a new unified LOGO worldwide from August 1, 2024. This LOGO update is an important part of the company's brand strategy. It is carefully considered and planned to better demonstrate the company's core values and vision.

In order to ensure a smooth transition of the brand, Germany's SG Elektrizität GmbH and its global subsidiaries will implement a strategy of alternating between the old and new LOGOs in the near future. This strategy aims to allow customers to gradually become familiar with and accept the new brand image while ensuring the company's continuity and stability in the global market.

Germany's SG Elektrizität GmbH said: The new LOGO is a concentrated reflection of the company's commitment and expectations for the future. We believe that this change will bring new opportunities and challenges to the company. We will continue to uphold the principle of German craftsmanship and serve electricity, and provide more excellent products and services to global electricity customers.

Original LOGO

New Logo